Why China
The world's biggest consumer market is open
China offers scale no other single market matches \u2014 across online and offline retail. The numbers explain why foreign brands are moving in now.
1.4B+
Population — a consumer base larger than the US and EU combined
$6.9T
Consumer retail market — the world’s #2 and still growing
$2.6T
Annual imports — the world’s #2 importer for 16 straight years
$2.2T
Online retail — the world’s #1 e-commerce market
400M+
Middle-class consumers — more than the entire US population
15%
Share of global retail sales that happen in China
Sources: National Bureau of Statistics of China, General Administration of Customs, 2024.
Why Now
Three reasons foreign brands are entering
Digital-First Consumers
Chinese shoppers discover and buy online — Tmall, JD, Douyin and Xiaohongshu drive discovery.
Offline Still Matters
Membership clubs and discount stores are growing fast, giving brands a second channel to scale.
Open to Foreign Brands
Cross-border policies and bonded warehousing make it easier than ever to sell into China.