Brand
Top brands already selling in China
231+ global brands have already entered China. If your competitor is here and you are not,
you are handing the world's biggest consumer market to them.
Food & Beverage 15
McDonald's Wikipedia USA China is a top-3 global market Pizza Hut Wikipedia USA Largest Pizza Hut market globally Subway Wikipedia USA Thousands of stores nationwide Burger King Wikipedia USA Expanding across major cities Domino's Wikipedia USA Fast-growing delivery market Häagen-Dazs Wikipedia USA Premium ice cream presence Nestlé Wikipedia Switzerland Decades of food and coffee brands Danone Wikipedia France Dairy and infant nutrition Mondelez (Oreo) Wikipedia USA Oreo is a household snack Mars Wikipedia USA Snickers and M&M's nationwide Ferrero Wikipedia Italy Ferrero Rocher gifting culture Automotive 12
BMW Wikipedia Germany China is its largest market Mercedes-Benz Wikipedia Germany Top premium brand in China Audi Wikipedia Germany Long-time luxury leader Volkswagen Wikipedia Germany Largest foreign automaker Porsche Wikipedia Germany China is its #1 market Toyota Wikipedia Japan Major market for hybrids Honda Wikipedia Japan Strong sedan and SUV presence General Motors Wikipedia USA Buick and Cadillac leadership Volvo Wikipedia Sweden Premium safety positioning Consumer Electronics 10
Samsung Wikipedia South Korea Major smartphone share Sony Wikipedia Japan Cameras and entertainment Panasonic Wikipedia Japan Home appliances presence Philips Wikipedia Netherlands Health and home electronics LG Wikipedia South Korea Appliances and displays Dell Wikipedia USA Enterprise and consumer PCs Microsoft Wikipedia USA Windows and enterprise software Beauty & Cosmetics 10
L'Oréal Wikipedia France Market leader in China beauty Estée Lauder Wikipedia USA Premium skincare demand Shiseido Wikipedia Japan Strong prestige skincare Chanel Wikipedia France Iconic fragrance and makeup Dior Wikipedia France Luxury beauty leadership Guerlain Wikipedia France Heritage luxury beauty Kiehl's Wikipedia USA Popular premium skincare Sulwhasoo Wikipedia South Korea Luxury Korean skincare Luxury 8
Louis Vuitton Wikipedia France Flagship luxury in China Gucci Wikipedia Italy Major luxury revenue source Hermès Wikipedia France Strong Chinese demand Prada Wikipedia Italy Growing luxury footprint Rolex Wikipedia Switzerland Status symbol in China Cartier Wikipedia France Jewelry and watch leader Tiffany Wikipedia USA Premium jewelry presence Burberry Wikipedia UK British luxury heritage Fashion & Apparel 7
Zara Wikipedia Spain Hundreds of stores in China H&M Wikipedia Sweden Wide fast-fashion footprint Adidas Wikipedia Germany Major sportswear presence Puma Wikipedia Germany Growing lifestyle market Mother & Baby 7
Wyeth Wikipedia USA Infant formula leadership Mead Johnson Wikipedia USA Premium infant nutrition Abbott Wikipedia USA Infant and healthcare nutrition Kao Wikipedia Japan Merries diapers popularity Avent Wikipedia Netherlands Baby care products Retail 10
Carrefour Wikipedia France Long-time hypermarket operator Sam's Club Wikipedia USA Membership warehouse growth IKEA Wikipedia Sweden Home furnishing leadership Decathlon Wikipedia France Sports retail footprint ALDI Wikipedia Germany Growing discount presence 7-Eleven Wikipedia Japan Convenience store network FamilyMart Wikipedia Japan Thousands of convenience stores Lawson Wikipedia Japan Wide convenience footprint Industrial & Technology 10
Siemens Wikipedia Germany Industrial and energy leadership General Electric Wikipedia USA Aviation and power ABB Wikipedia Switzerland Robotics and electrification Bosch Wikipedia Germany Automotive and industrial tech Caterpillar Wikipedia USA Heavy equipment presence Honeywell Wikipedia USA Aerospace and automation 3M Wikipedia USA Materials and consumer products Qualcomm Wikipedia USA Mobile chip leadership Pharmaceuticals 6
Pfizer Wikipedia USA Major pharmaceutical market Johnson & Johnson Wikipedia USA Pharma and consumer health Roche Wikipedia Switzerland Oncology leadership Novartis Wikipedia Switzerland Strong pharma presence Merck Wikipedia USA Vaccines and therapeutics Hospitality 5
Marriott Wikipedia USA Hundreds of hotels in China Accor Wikipedia France Strong hotel footprint Sports & Outdoor 6
Adidas Wikipedia Germany Major sportswear presence Under Armour Wikipedia USA Performance wear growth Decathlon Wikipedia France Sports retail leader ASICS Wikipedia Japan Running shoe popularity New Balance Wikipedia USA Lifestyle sneaker growth Logistics & Shipping 11
Maersk Wikipedia Denmark The world's largest container shipping line MSC Wikipedia Switzerland A leading global container carrier CMA CGM Wikipedia France A top-three global shipping group Hapag-Lloyd Wikipedia Germany Major container shipping line DHL Wikipedia Germany Global express and logistics leader FedEx Wikipedia USA Express delivery across China and worldwide UPS Wikipedia USA Global parcel and supply chain services ONE (Ocean Network Express) Wikipedia Japan A top global container carrier Evergreen Marine Wikipedia Taiwan Major global container shipping line HMM Wikipedia South Korea Leading Korean container carrier ZIM Wikipedia Israel Global container shipping line Testing & Certification 5
SGS Wikipedia Switzerland World leader in testing, inspection and certification Bureau Veritas Wikipedia France Testing, inspection and certification services Intertek Wikipedia UK Quality assurance and testing for global trade TÜV Rheinland Wikipedia Germany Independent testing and certification TÜV SÜD Wikipedia Germany Technical inspection and certification Consumer Goods (P&G) 6
Procter & Gamble Wikipedia USA One of China’s largest consumer-goods companies Tide Wikipedia USA Leading laundry detergent in China Head & Shoulders Wikipedia USA Top anti-dandruff shampoo brand Consulting 4
McKinsey & Company Wikipedia USA Global strategy consulting leader Boston Consulting Group Wikipedia USA Top strategy consulting firm Bain & Company Wikipedia USA Leading management consultancy Accenture Wikipedia Ireland Global consulting and technology services Big Four Accounting 4
Deloitte Wikipedia UK One of the Big Four accounting firms PwC Wikipedia UK One of the Big Four accounting firms EY Wikipedia UK One of the Big Four accounting firms KPMG Wikipedia Netherlands One of the Big Four accounting firms Chemicals 6
BASF Wikipedia Germany The world’s largest chemical company Dow Wikipedia USA Global materials science leader DuPont Wikipedia USA Specialty materials and chemicals Bayer Wikipedia Germany Pharmaceuticals and crop science Evonik Wikipedia Germany Specialty chemicals leader PPG Wikipedia USA Global coatings production base in Tianjin Semiconductors 4
ASML Wikipedia Netherlands The only maker of advanced lithography machines Applied Materials Wikipedia USA Semiconductor equipment leader Lam Research Wikipedia USA Semiconductor equipment leader TSMC Wikipedia Taiwan The world’s largest contract chipmaker Medical Devices 4
Medtronic Wikipedia Ireland The world’s largest medical device company Baxter Wikipedia USA Medical products and therapies Boston Scientific Wikipedia USA Medical devices leader Stryker Wikipedia USA Medical technologies leader Auto Parts 4
ZF Friedrichshafen Wikipedia Germany Major automotive supplier Continental Wikipedia Germany Tires and automotive technology Denso Wikipedia Japan Leading automotive components supplier Magna International Wikipedia Canada Global automotive supplier Spirits & Beverages 4
Diageo Wikipedia UK World leader in premium spirits Pernod Ricard Wikipedia France Major wine and spirits group AB InBev Wikipedia Belgium The world’s largest brewer Heineken Wikipedia Netherlands Global beer brand Agribusiness 4
Cargill Wikipedia USA Global food and agriculture leader ADM Wikipedia USA Global agricultural processor Bunge Wikipedia USA Global agribusiness and food company Louis Dreyfus Wikipedia France Global agricultural commodities Industrial Champions 6
TRUMPF Wikipedia Germany World leader in laser and machine tools KUKA Wikipedia Germany Industrial robotics leader ZEISS Wikipedia Germany Optics and precision technology Schneider Electric Wikipedia France Energy management and automation Festo Wikipedia Germany Automation and pneumatics Sandvik Wikipedia Sweden Engineering and tooling leader Airlines 11
Emirates Wikipedia UAE Leading long-haul carrier to China Qatar Airways Wikipedia Qatar Major Middle East carrier serving China Singapore Airlines Wikipedia Singapore Premium full-service carrier Lufthansa Wikipedia Germany Europe’s largest airline group Air France-KLM Wikipedia France Major European airline group British Airways Wikipedia UK Flag carrier of the United Kingdom United Airlines Wikipedia USA Major US carrier serving China Delta Air Lines Wikipedia USA One of the world’s largest airlines ANA (All Nippon Airways) Wikipedia Japan Leading Japanese carrier Cathay Pacific Wikipedia Hong Kong Premium Asia-Pacific carrier Korean Air Wikipedia South Korea Flag carrier of South Korea Insurance 6
Allianz Wikipedia Germany One of the world’s largest insurers AXA Wikipedia France Global insurance and asset management AIA Wikipedia Hong Kong Leading pan-Asian life insurer Prudential Wikipedia UK International insurance group Zurich Wikipedia Switzerland Global insurance group Mining & Resources 5
BHP Wikipedia Australia The world’s largest mining company Rio Tinto Wikipedia UK / Australia Global mining and metals group Vale Wikipedia Brazil Major iron-ore and mining company Anglo American Wikipedia UK Global diversified miner Glencore Wikipedia Switzerland Commodity trading and mining Luxury Watches 5
Patek Philippe Wikipedia Switzerland Prestige Swiss watchmaker Vacheron Constantin Wikipedia Switzerland One of the oldest watchmakers Audemars Piguet Wikipedia Switzerland High-end Swiss watchmaker Omega Wikipedia Switzerland Iconic Swiss watch brand IWC Wikipedia Switzerland Luxury Swiss watchmaker Home Appliances 4
Whirlpool Wikipedia USA Major home-appliance maker Electrolux Wikipedia Sweden Global appliance group Miele Wikipedia Germany Premium appliance brand Dyson Wikipedia UK Premium appliances and technology Toys & Games 3
LEGO Wikipedia Denmark The world’s leading toy brand Hasbro Wikipedia USA Major toy and game company Mattel Wikipedia USA Maker of Barbie and Hot Wheels Food & Beverage Brands 7
General Mills Wikipedia USA Global food company Kellogg's Wikipedia USA Cereal and snack leader Unilever Wikipedia UK / Netherlands One of the world’s largest FMCG companies Suntory Wikipedia Japan Beverage and spirits group Red Bull Wikipedia Austria Global energy-drink leader Heavy Machinery 3
Komatsu Wikipedia Japan Global construction and mining equipment Liebherr Wikipedia Germany / Switzerland Construction and mining machinery John Deere Wikipedia USA Agricultural and construction equipment Energy 5
Shell Wikipedia UK / Netherlands Global energy major TotalEnergies Wikipedia France Global energy major ExxonMobil Wikipedia USA One of the world’s largest energy companies Software 3
Oracle Wikipedia USA Enterprise software and database leader Salesforce Wikipedia USA Leading CRM platform Adobe Wikipedia USA Creative and digital-experience software Coffee 3
Lavazza Wikipedia Italy Leading Italian coffee brand Luxury Jewelry 3
Van Cleef & Arpels Wikipedia France High jewelry maison Bulgari Wikipedia Italy Luxury jewelry and watches Your brand should be on this list.
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